ONT Positioning
Status and format
Public Independent Television (ONT) is an international public TV channel, with its managing company headquartered in the United Kingdom, delivering open access media: live socio-political programmes, talk shows, round tables, full event coverage, and full-cycle media production, advertising and PR services.
Concept
Open access for the public to mass media for discussing topical issues of everyday life, with a socio-political focus.
Target audience
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Social groups: socially vulnerable segments of the population; small businesses; end consumers of goods and services.
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Family status: families.
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Gender and age:
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women aged 40+ (daytime and evening broadcasts);
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children and students (morning and Saturday broadcasts);
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men aged 40+ (evening broadcasts).
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Population share: 90%.
Audience motivation
Finding advantageous offers for goods and services, employment opportunities, and preserving national and family traditions.
Channel slogan
The First Open TV Channel!
Focus of attention
People.
Time perspective shaping content
Past and present (programmes about the history of the country and cities, outstanding figures of the past and present, and interactive analytical programmes assessing real events).
Cognitive level
Knowledge, understanding, application, analysis, synthesis.
Programming focus
Full, objective information that enables viewers to draw their own conclusions. Education and public enlightenment.
Commercial focus
Goods and services (direct and indirect advertising of widely used goods and services, promotional and campaign advertising).
P.S. In line with the ideology and positioning of the channel, a set of core TV programmes is formed with a broadcast schedule aimed at a clearly defined target audience. See below for the content logic and programme descriptions.
Our Team
Olga Azarova
Executive Director, ONT
Iryna Marinova
Commercial Director, ONT
Viktoriia Chyndatska
Editor-in-Chief, ONT
Presenter, “Podii Tyzhnia”
Host, “ODESSA-LIVE” talk show
Anatolii Semashkevych
Studio Complex Director, Director/Producer
Vladyslav Azarov
Chief Engineer, Studio Complex
Anna Shcherbak
Programming Director
Viktoriia Liashevska
Journalist, Presenter of “HOT News” and “HOT Guest”
Oleksandr Dodul
Journalist, Presenter of “Narodnyi Kontrol”
Diana Shumeiko
Journalist, Editor of “Doktora”
Dmytro Ageichenko
Editing Engineer
Bohdan Zatyrko
Broadcast Engineer
Maksym Shatalov
Broadcast Engineer
Nikol Starikova
Broadcast Engineer
Herman Voronin
Broadcast Engineer